Giving a Manufacturer the Credibility Platform Its Business Demands
Jamuna Paper Mill supplies institutional and trade buyers, where credibility is the qualification. Their website could not carry it — no accessible specifications, no verifiable sustainability record, and content frozen years ago. We rebuilt a corporate platform that lets technical and institutional buyers evaluate the company properly.
10
delivery Weeks
5x
spec Downloads
+64%
qualified Enquiries
-55%
bounce Rate
The Client
Jamuna Paper Mill is an industrial paper manufacturer serving institutional and trade customers. Buyers in this segment qualify suppliers on evidence: production capacity, product specifications, certifications, and environmental practice. The company had the substance but the website presented it as a dated brochure, which mattered precisely because most of its business depends on relationships with procurement teams who check before they call.
The Challenge
A manufacturer competing on institutional credibility was presenting itself as a small supplier. Procurement teams evaluating the company had to request documents by email before they had any basis for confidence, and nobody on the corporate side could keep the site current.
Specifications Not Accessible
Technical buyers needed product data and specifications to evaluate suitability. They were not on the site, so every enquiry began with an email request for documents.
Sustainability Without Evidence
Genuine environmental programmes were presented as marketing claims. Institutional and export buyers screening for environmental credentials found nothing they could actually evaluate.
Content Out of Date
The site had not been meaningfully updated in years. Stale news and reports communicated stagnation regardless of what was happening at the mill.
No Structured Enquiry Path
Buyers, suppliers, distributors, and institutional partners all arrived through one general contact route, producing enquiries with no context attached.
Weak Manufacturer Visibility
Manufacturer and sourcing-partner searches landed on third-party listings rather than the company's own site.
The Solution
We rebuilt the site as an institutional-grade corporate platform: a specification library, sustainability reporting with verifiable evidence, a clear production profile, and separate enquiry paths for the audiences that qualify suppliers.
Our Approach: We worked with production and sustainability teams to identify which evidence actually influences procurement decisions — capacity figures, certifications, process data — and structured the reporting around that rather than around internal departments. Documentation was modelled as a versioned content type so the corporate team could publish updated data without a developer, which is what kept the staleness problem from returning.
Downloadable product specification library with versioning and developer-free publishing
Sustainability reporting with verifiable programme data, certifications, and environmental metrics
Corporate production profile covering capacity and facilities for institutional evaluation
Structured enquiry pathways for buyers, suppliers, distributors, and institutional partners
Company news and announcements the corporate team can publish independently
Technical SEO structure targeting manufacturer and sourcing-partner queries
Technology Stack
How We Got There
A phased approach ensured value delivery at every milestone — not just at the finish line.
Procurement Research
Week 1-3Identified which evidence procurement teams actually need before a manufacturer enters their shortlist.
Architecture & Content Model
Week 3-5Designed the corporate structure and versioned documentation model so the team could publish independently.
Build
Week 5-8Built sustainability reporting, the specification library, and the structured enquiry pathways.
Migration & Launch
Week 8-10Migrated existing content, trained the corporate team, and launched with redirect mapping preserved.
Measurable Impact
Every metric is independently verifiable. These aren't vanity numbers — they're business outcomes.
5x
Specification Downloads
Making technical documentation directly downloadable replaced email requests and let buyers evaluate without friction.
+64%
Qualified Enquiries
Separate pathways for buyers, suppliers, and partners meant enquiries arrived with context attached.
0
Developer Dependence
The corporate team now publishes reports, news, and documents without filing a developer request.
-55%
Bounce Rate
Technical SEO structure and credible landing pages meant visitors found what they needed on arrival.
“Buyers used to email us asking for documents before they trusted us enough to talk. Now the evidence is on our site, and the conversation starts much further along.”
Abdul Haque
General Manager, Jamuna Paper Mill
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